Timing makes or breaks a Holiday Express launch. Send the parent letter home a full week before doors open, not the day of, so families have time to plan a visit and set a budget with their student.
A few things that consistently move the needle:
- Post the shopping dates somewhere parents already look, the school newsletter, the front office board, and a reminder email the morning it opens.
- Let teachers know the schedule so they can give students a quick heads up in class.
- Put the shopping budget envelope in backpacks a day early so nobody shows up empty-handed.
None of this requires extra budget, just a little lead time.