Both formats work, the right one depends on your community. A printed brochure sale still wins with grandparents and out-of-town family who want something to hold and mark up by hand.
An online catalog wins on convenience, families can order from a phone in a few minutes, and it opens the sale up to relatives who’d never see a paper brochure at all.
Most groups end up running both side by side, the brochure drives awareness at pickup and drop-off, and the online store catches everyone else.